Macy Rae Photography

BRANDING, WEB DESIGN,

Macy Rae Photography.

Branding, Web Design.

Macy Rae Photography came to Blue Sky to help establish not only an interactive web site where they could display their ever-changing portfolio of work, but also a complete brand.  In the world of personal photography, it can be challenging to distinguish yourself from your competition–it was our paramount goal to craft a unique presence that stood on its own.

The final result was truly a reflection of the creativity of the principal photographer and her love of nature.  Built on top of WordPress with a custom theme and photo cataloging system, the web site was designed to grow effortlessly with the speed of her new business.

Visit the original pre-launch web site

Macy Rae Photography web site image
Macy Rae Photography web site image

The site was developed to be mobile friendly, making it easy for customers to learn about services and book photo sessions from a phone or tablet.

Macy Rae Photography mobile web site image
Macy Rae Photography mobile web site image

In addition to the complete web design, Blue Sky also worked closely with the principal photographer to create a brand that was unique to her personality and style.  As with with our usual branding packages, we created a number of mock-ups to help aid in the decision making process.

Macy Rae Photography logo mockup
Macy Rae Photography logo mockup

After much brainstorming, we decided to incorporate more of a nature theme into a number of the initial mock-ups, to hone in even more on the photographer’s likes and personality.

Macy Rae Photography logo mockup

The final result was a beautiful logo whose color choice and direction was an accurate reflection of the photographer’s personal style and creative influence.

Macy Rae Photography logo